Digital Marketing Action Plan
A results-oriented organic and paid marketing strategy designed to drive awareness, generate qualified admissions leads, and build long-term institutional credibility online.
Every action in this plan is tied directly to a measurable outcome. Organic efforts build trust and reduce cost-per-lead over time. Paid campaigns fill the funnel immediately. Both are evaluated on a shared KPI framework within the first 10 days.
Organic content establishes credibility, feeds retargeting audiences, and drives long-term discoverability at zero media cost. The schedule below covers Instagram, Facebook, and Google My Business simultaneously.
| Week | Theme | Instagram / FB Posts | Reels | GMB | Goal |
|---|---|---|---|---|---|
| W 01 | Launch & Awareness | College overview · Course list grid · Campus photos (3 posts) Static ×3 |
Campus walkthrough reel Reel ×1 |
Profile go-live + first post GMB ×1 |
First impressions, profile credibility |
| W 02 | Course Spotlight | BCA deep-dive · B.Com careers · BBA opportunities (3 posts) Carousel ×1 Static ×2 |
Course intro + student testimonial Reel ×2 |
Admissions open post GMB ×1 |
Course-level interest, lead magnet |
| W 03 | Social Proof & Trust | Alumni outcomes · Faculty profile · Infrastructure (3 posts) Static ×3 |
Student testimonials reel · Facilities tour Reel ×2 |
Review prompt post GMB ×1 |
Trust building, warm audience growth |
| W 04 | Admissions Urgency | Seat availability · Scholarship / quota info · Apply now CTA (3 posts) Static ×2 Story ×2 |
Admissions urgency CTA reel Reel ×1 |
Seats filling up post GMB ×1 |
Conversions, direct inquiries |
Two-track paid approach: an always-on Awareness campaign to build reach and a retargeting pool, supported by three simultaneous lead generation campaigns targeting distinct academic streams with priority-based budget allocation.
All three campaigns run simultaneously. Minimum 10-day duration required for Meta's algorithm to exit learning phase and deliver reliable CPL data. Budgets below are per-campaign daily minimums.
BCA · B.Sc Computer Science · B.Sc Physics · B.Sc Chemistry
"Your science background is your greatest asset. Build a tech career from Day 1."
Instant Experience Lead Form + Reel Video with CTA
WhatsApp Click → Admission inquiry · Lead Form → Call back
B.Com · BBA · BA Economics
"Build your business mindset from Year 1. Start strong, lead early."
Static lead form carousel + success story reel
Lead Form → Call back within 24 hours
BA English · All UG Programmes · Campus facilities
"A decade of academic excellence in Palakkad. Trusted by hundreds of families."
Social proof carousel + testimonial video for parents
WhatsApp inquiry → Schedule a campus visit
Every lead entering through Meta forms or WhatsApp is scored against a 5-stage funnel. This allows immediate prioritization — ensuring the college team calls the right leads first, maximizing seat conversions.
After every call, classify the lead in under 60 seconds. This determines the follow-up cadence and saves the team from chasing dead leads.
After the first 10 days, we review every campaign against the benchmarks below. Campaigns that cross thresholds get increased budgets. Underperformers are paused, diagnosed, and relaunched with creative or audience changes. No budget is wasted after Day 12.